Beats - Kim vs Jim
We set out to make this year’s launch of the Beats Studio Pros the biggest ever, by enlisting some serious celebrity star power. The question was… which celeb? To find the perfect partner, we masterminded a plan that put two cultural titans and their Beats head-to-head, then let the world decide. And decide they did.
The Case Study
The Film
It wasn’t long before Jimmy discovered just what - or, rather, who - he was up against.